Expenditures Aim at Competitive Few

January 9, 2011

It was the kind of attention that state Rep. Rae Waters could have done without.

Waters, a freshman legislator who in 2008 scored a Democratic breakthrough in one of the state’s few competitive districts, was Target No. 1 of opposition forces in Arizona’s general election this fall.  Unfortunately for her, the attention was far more than she could withstand in this year’s Republican surge.

She was on the receiving end of efforts by the Arizona Republican Party, which directed $44,000 toward her defeat, and two independent political committees going by the names of Arizonans for a Sound Economy and the Arizona Business Development Coalition.

Waters represents District 20 on the southeastern edge of Phoenix and over across Interstate 10 into the south side of Tempe.  With her victory in 2008, the district became one of only nine in the state in which both major political parties had won at least one legislative victory during the 10-year redistricting cycle ending with the 2010 election.

At the very moment in mid-October when the GOP’s state communications director, Matt Roberts, was being carefully vague in response to interview questions about where Republicans might be directing their legislative election efforts, campaign finance records show the party and closely affiliated independent political committees were taking dead aim on Waters and other vulnerable Democrats in eight competitive districts.  It worked.

Debacle for Democrats

Of the 14 Democrats they targeted, 12 of them – including five incumbents – went down to defeat in the Republican landslide.

The Democrats’ response was not nearly as successful. Only their top target, Wendy Rogers, a Senate candidate from District 17 in Tempe and southern Scottsdale, was defeated. Otherwise, despite their efforts to shoot down a short list of Republicans in various other competitive districts, all were elected.

This though the Democrats reported a major funding advantage.  As one measure, the Arizona Democratic Party took in $3.0 million for the campaign versus the $1.5 million of the Arizona Republican Party.  There were similar disparities at the county level.

That’s among the findings of Thinking Arizona’s examination of the voluminous final campaign financial disclosure statements filed with the Arizona Secretary of State on Dec. 2. Other highlights (these stories can be viewed by clicking on the links here or scrolling down on the home page to the links there):

[5]Spending varies widely by competitiveness of district.  (Click graph to see in full.)

 

 

If there was one iota of doubt as to which districts in the state are at least somewhat competitive, the campaign financial disclosure statements should put it to rest. Thinking Arizona’s analysis of the documents shows that the nine districts:

Spending Pattern Differs

The majority of this spending occurred after the primary election. That is in sharp contrast to the 21 districts in the state that are secure either for Republicans or Democrats. In those districts, three-quarters of spending occurred prior to the primary election.

The contrasting spending patterns substantiate the different dynamic in the two types of districts.

In the secure districts, the general election is mostly a non-event.  The real competition comes in the primary, particularly in the Republican-district battles between those of different degrees of conservatism.  In fact, the primaries in the 13 secure Republican districts accounted for 29 percent of the total $9.4 million spent on the legislative election of 2010.  Comparatively little – 10 percent of all expenditures – was spent in those districts on the general election.  View chart.[10]

Some of the nine competitive districts had primary battles as well. Pre-primary expenditures in those districts accounted for 19 percent of all spending on the legislative election.   That was merely prelude, however, to the general election.  Those races drew 24 percent of all expenditures.

– Richard Gilman

Endnotes:
  1. Tracing the connections.: http://www.thinkingarizona.com/thinking_sidebar/big-names-tucked-awaydeep-within-paper-trail/
  2. The list of the top 10 contributors.: http://www.thinkingarizona.com/thinking_sidebar/top-ten-contributors/
  3. The full story.: http://www.thinkingarizona.com/thinking_sidebar/republican-surge-brings-a-clean-elections-first/
  4. A close-up look.: http://www.thinkingarizona.com/thinking_sidebar/democrats-needed-money-plus/
  5. [Image]: http://www.thinkingarizona.com/wp-content/uploads/2011/01/spending-districts-snapshot.jpgtarget=_blank
  6. See list.: http://www.thinkingarizona.com/thinking_sidebar/highest-spending-districts/
  7. View graph.: http://www.thinkingarizona.com/thinking_sidebar/graph-independent-spending/
  8. See list.: http://www.thinkingarizona.com/thinking_sidebar/table-targeted-districts/
  9. See list.: http://www.thinkingarizona.com/thinking_sidebar/table-targeted-candidates/
  10. View chart.: http://www.thinkingarizona.com/thinking_sidebar/graph-all-campaign-expense/

©2012 Thinking Arizona and http://www.thinkingarizona.com

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